Five years ago, many tourists thinking of coming to the UK might not have even heard of Wrexham, let alone decided to visit.
But thanks to the rapid rise of the north Wales city's football club – backed by Hollywood superstars – and an accompanying documentary series, people from across the globe are flocking to the area.
Wrexham sealed a third consecutive promotion on Saturday, and will play in the Championship next season – one division below the promised land of the Premier League.
The local council said the county has seen a 20% growth in visitor numbers year-on-year, largely due to the club's growing profile.
International fans of actors Ryan Reynolds and Rob McElhenney have been making pilgrimages to Wrexham since they officially took over the club in 2021.
Earlier this week, Reynolds revealed he was looking forward to "many more" years at the city after their latest victory.
